How to Start a Cake Business on Instagram Due to the various digital tools, we have access to (apps, social networks, websites, platforms, etc.), which give us the opportunity to connect with potential customers, captivate them, and keep them interested, technology has made it possible for entrepreneurs to reach a large number of people in less time.
In this step-by-step guide, we’ll show you how to establish an online dessert business and expose you to the platforms you may use to market your cakes online.
HOW TO START A CAKE BUSINESS ON INSTAGRAM
1. BEGIN BY MAKING A PRODUCT
If you don’t know what you want to sell, how are you going to sell anything? They are sweets, that much is obvious, but would you dare to be a little more specific? It’s acceptable if you’d rather sell a variety of cakes so you can determine which one sells the most and give it precedence.
2. LEARN CAKE TODAY AS THE SECOND STEP!
Just kidding! The second phase is to learn. Discover the most recent methods and delectable cake recipes from the sweet world. Combining flavors will give your palette and dessert venture new tastes.
3. FOR YOUR ONLINE DESSERT BUSINESS, DRAW UP A VALUE PROPOSAL
To launch a business, you must develop a value proposition that sets you apart from the competition and convinces clients to only think of you and your products when purchasing cakes.
4. DEFINE THE AUDIENCE YOU WANT TO REACH WITH YOUR ONLINE CAKE BUSINESS.
Done. You already have a product and a concept (or several) for what your value proposition might be, allowing you to stand out from the crowd and draw in your target market.
But hold on, who exactly is the target market? Who are the clients most likely to purchase your sweets online quickly? What are these people’s hobbies?
Why all of this? Imagine that we fail to notice any of this, and as soon as you start selling desserts on Instagram, individuals who are exclusively interested in vegan food start to follow you. Does it add any worth?
5. INTERACT WITH THE COMMUNITY THROUGH INSTAGRAM
We love social media because it’s in our nature to interact with others, yet no one loves to visit Facebook and only see advertisements. Dedicate yourself to giving back to the community instead of merely promoting your goods.
If you sell birthday cakes, you can create several cake reels on Instagram where you can share advice on how to pick the best cake or suggest great locations to celebrate a birthday. Posts regarding cakes and sweets invite comments.
Make a contribution that is pertinent, and every so often, make a piece promoting your goods. In this approach, your clients will value your contributions and remember you the next time they need to buy a cake.
6. ALWAYS PUT THE CONTACT DETAILS
Consider coming on a picture of a gorgeous cake while perusing Instagram. You adore it and wish you could have a cake similar to it for your birthday, but when you look at the post’s copy, there is no way to get in touch with the artist.
Only a very small percentage of customers will swipe left and go on to the next article rather than visiting your company page to gather your contact information.
Humans are lazy, so provide your contact information each time you upload your work to reduce the likelihood of being approached. access to information is made easier.
7. PUT YOUR COMPANY LOGO ON THE PHOTOS YOU POST
Every time you share a photo of your work online, you must also add your contact information and a logo for your business.
You must include it, whether you put it in the top left corner or the lower right corner. why? We frequently pay little attention to who publishes the text since we are more interested in the pictures.
We read the article if the image has caught our interest, but we hardly ever look at the profile that led to the publication. This is a tactic that will also aid in introducing your business and your work to potential clients.
8. ALWAYS SATISFY YOUR COSTUMERS
You can use a variety of techniques to increase your consumer base on social networks, as we’ve seen. The most crucial thing is to always keep your customers in mind.
Never forget their preferences or aspirations, and always create ads with them in mind. Nobody like constantly hearing a sales pitch, so engage your customers by talking about topics that they are interested in, offering them assistance, and showing them support, and they will buy from you out of inertia.
Social networks are a place to share and connect, and if you do it right, your sales will go up.
FAQS
How do I introduce my cake business on Instagram?
Encourage your audience to enjoy themselves and devour your delectable cakes because they deserve it. Then, as you tell your stories, make sure to mention what you’re eating and at least one of the sweets you’re providing.
Use the link function to persuade them to make a reservation with you right away to secure their own!
Can I sell cakes without being a business?
You don’t need to register as a business if you simply intend to bake cakes on occasion or on an as-needed basis. As a result, you are not required by law to hold a food safety certificate or to disclose information about allergens.
Is it profitable to sell cakes from home?
Everything depends on what you hope to gain from it! You could generate around $1,000 a month if you concentrated on specialized work in your bakery, including cakes for significant events.
You may expect to make, on average, $300 per month if you just take on a few small custom orders each week.
How many followers do you need to sell on Instagram?
A shopping account on Instagram is not required to have a certain amount of followers. Even if you don’t have any followers on Instagram, you can begin tagging products.
You can use the swipe-up option in your stories if you have 10,000 followers, but that has nothing to do with a shopping account.
What makes a cake look professional?
Before assembling your cake, trim the layers so the tops are totally flat to give it a more professional appearance. Use a serrated knife to trim the top of your cakes if they come out of the oven with a domed top so it sits flat.